Why Knowing Yourself Is Your Greatest Asset
08 May 2025

Why Knowing Yourself Is Your Greatest Asset

The Duct Tape Marketing Podcast

About
Suzy Welch is a New York Times bestselling author, and professor at NYU Stern School of Business. She’s also the creator of Becoming You, a proven method for aligning your values, aptitudes, and interests to design a purpose-driven career. In this episode, Suzy shares how her transformative framework helps individuals cut through the noise and find true clarity about who they are and what they’re meant to do.



Today we discussed:



00:00 Opening

00:09 Introducing Suzy Welsh

01:24 What Inspired Becoming You

03:02 Finding Your Purpose

07:07 Moving Past the Fear of Finding Your Purpose

10:25 Discovering Your Aptitudes

13:26 The Balance Between Joy and Financial Security

14:47 Finding You at Any Age

16:56 Impact of AI on the Workplace



More About Suzy Welch:

Check out Suzy Welch's Website: https://www.suzywelch.com

Connect with Suzy Welch on Instagram: https://www.instagram.com/suzywelch/





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