Stop Killing Ideas! Use "Yes, And" Instead of "No, Because"

In this episode of the Duct Tape Marketing Podcast, I interview Duncan Wardle, former Head of Innovation and Creativity at Disney. Duncan, who played a transformative role at Disney Imagineering, Pixar, Marvel, and Lucasfilm, shares how he fostered a culture of innovation that reshaped the guest experience, resulting in breakthroughs like the Magic Band. As the author of The Imagination Emporium: Creative Recipes for Innovation, Duncan unveils powerful tools for unlocking creativity, tackling challenges, and building "yes, and" cultures in organizations.
Today we discussed:


[00:00] Opening


[00:09] Introduction to Duncan Wardle


[01:00] Defining Innovation and Embedding a Culture of Creativity


[03:12] Embracing Innate Creativity


[04:48] The Future of Employability


[09:38] Collaborative Brainstorming Exercise


[12:43] Unlocking Creativity through Playfulness and Collaboration


[17:01] River of Thinking and Innovation


More About Duncan Wardle


Duncan Wardle's website - https://theimaginationemporium.com/


Connect with Duncan Wardle on LinkedIn: https://www.linkedin.com/in/duncanwardle/



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