Human Connection Is a Growth Tactic
14 May 2025

Human Connection Is a Growth Tactic

The Duct Tape Marketing Podcast

About
Jonathan Grabowski is the co-founder and Chief Marketing Officer of Penji, an innovative on-demand graphic design platform known for delivering unlimited custom design services with a human-first approach. Under his leadership, Penji has grown into a 500-person global team by blending systematized creative services with deep empathy and customer care. In this episode, Jonathan shares how businesses can scale design, improve customer experience, and outshine competitors by focusing on connection over convenience. Discover why human interaction still trumps AI in branding and how empathy is a true growth tactic for modern entrepreneurs.



Today we discussed:



00:00 Opening

00:09 Introducing Johnathan Grzybowski

01:53 The Origin of Penji

05:46 How to Establish a Brand Identity

08:25 The Human Element of Penji

09:47 Penji Success Stories

14:13 How AI Affects the Design Workflow



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