30 October 2024
How Writing a Book is Good For Business & Why You Shouldn't Do It Without a Coach
The Duct Tape Marketing PodcastAbout
In this episode of the Duct Tape Marketing Podcast, I interview Argentina-based author Leigh Shulman. A writing mentor with two decades of experience under her belt.
She founded The Inspired Writer Community, an online mentoring community for writers at any stage in their writing lives. Her bestselling book The Writer’s Roadmap: Paving the Way To Your Ideal Writing Life helps thousands find their way in the writing world. Her international writing retreat and website are listed as The Write Life’s top resources for writers, and her words have appeared in The New York Times, Washington Post, Longreads, and Guernica, among others.
Leigh lives with her family, where she writes and contemplates (like most writers do) about whether she’s the only person who doesn’t like Dulce de Leche. We discuss the profound impact of writing a book on business success, the importance of storytelling in both fiction and nonfiction and the role of coaching in the writing process. We also explore how books can serve as trust builders, the influence of AI on writing, and strategies for finding time to write amidst busy schedules.
Key Takeaways:
Writing a book acts as a calling card for businesses.
A book can directly lead to client engagement and revenue generation.
Books can amplify credibility and visibility in the market.
Every business can benefit from telling their story through a book.
Books are part of a continuous learning process.
Setting clear goals for your book is essential for success.
Writing solidifies your process and helps define your next steps.
Feedback from readers and peers can guide future writing projects.
Both fiction and nonfiction writing share common storytelling elements.
Coaching can alleviate the challenges and self-doubt in writing.
More About Leigh Shulman:
Connect with Leigh Shulman on LinkedIn: https://www.linkedin.com/in/leighshulman/
Grab a copy of The Writer's Roadmap: Paving the Way to Your Ideal Writing Life: https://amzn.to/4f8zluO
Sign up for the Inspired Writer's Community: https://leighshulman.com/
Rate, Review, & Follow on Apple Podcasts
If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts
This episode of the Duct Tape Marketing Podcast is brought to you by Oracle: http://oracle.com/ducttape
Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.
She founded The Inspired Writer Community, an online mentoring community for writers at any stage in their writing lives. Her bestselling book The Writer’s Roadmap: Paving the Way To Your Ideal Writing Life helps thousands find their way in the writing world. Her international writing retreat and website are listed as The Write Life’s top resources for writers, and her words have appeared in The New York Times, Washington Post, Longreads, and Guernica, among others.
Leigh lives with her family, where she writes and contemplates (like most writers do) about whether she’s the only person who doesn’t like Dulce de Leche. We discuss the profound impact of writing a book on business success, the importance of storytelling in both fiction and nonfiction and the role of coaching in the writing process. We also explore how books can serve as trust builders, the influence of AI on writing, and strategies for finding time to write amidst busy schedules.
Key Takeaways:
Writing a book acts as a calling card for businesses.
A book can directly lead to client engagement and revenue generation.
Books can amplify credibility and visibility in the market.
Every business can benefit from telling their story through a book.
Books are part of a continuous learning process.
Setting clear goals for your book is essential for success.
Writing solidifies your process and helps define your next steps.
Feedback from readers and peers can guide future writing projects.
Both fiction and nonfiction writing share common storytelling elements.
Coaching can alleviate the challenges and self-doubt in writing.
More About Leigh Shulman:
Connect with Leigh Shulman on LinkedIn: https://www.linkedin.com/in/leighshulman/
Grab a copy of The Writer's Roadmap: Paving the Way to Your Ideal Writing Life: https://amzn.to/4f8zluO
Sign up for the Inspired Writer's Community: https://leighshulman.com/
Rate, Review, & Follow on Apple Podcasts
If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts
This episode of the Duct Tape Marketing Podcast is brought to you by Oracle: http://oracle.com/ducttape
Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.