07 November 2024
Consult with Ease: Personalize Your Customer Strategy Using AI
The Duct Tape Marketing PodcastAbout
In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman, a seasoned digital transformation and marketing expert.
As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He built McKinsey’s Digital Marketing Strategy Practice and had leadership roles at BCG and Digitas. Repeatedly recognized by Forbes as one of the “Most Influential CMOs in the World” and by AdWeek as one of the “Top 20 Marketing and Technology Executives,” his work has attracted over 1.1 million followers to his LinkedIn blog. Currently, David advises top executives on AI and personalization.
In this episode, we dive into the ever-evolving world of personalization in business, uncovering the game-changing role of AI in redefining how companies connect with their audiences. Edelman emphasizes the importance of creating customer experiences at scale and the competitive advantage that effective personalization has.
Edelman explores the advantages of personalization, while highlighting the ongoing challenges of overstepping boundaries—a pitfall many of us have encountered firsthand. He shares practical examples of how AI enhances customer interactions and tackles concerns about data privacy and the potential discomfort of overly personalized marketing. The conversation also touches on the challenges marketers face in content creation and the need for more thoughtful, effective communication strategies.
Key Takeaways:
Personalization is about creating customer experiences at scale.
AI enhances personalization by analyzing customer data.
The privacy factor in personalization must be managed carefully.
70% of consumers are comfortable with data use for value.
Speed of learning is crucial for competitive advantage.
Companies often have more data than they realize, but it's fragmented.
AI can help integrate data from various sources effectively.
Successful personalization can lead to increased customer satisfaction.
Content should be bite-sized and easily digestible for consumers.
Empowering customers with their data can enhance their experience.
More About David Edelman:
Check out David Eldelmen's Website
Connect with David Edelman on LinkedIn
Grab a copy of Personalized: Customer Strategy in the Age of AI
Rate, Review, & Follow on Apple Podcasts
If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn!
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE.
This episode of the Duct Tape Marketing Podcast is brought to you by Oracle
Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.
As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He built McKinsey’s Digital Marketing Strategy Practice and had leadership roles at BCG and Digitas. Repeatedly recognized by Forbes as one of the “Most Influential CMOs in the World” and by AdWeek as one of the “Top 20 Marketing and Technology Executives,” his work has attracted over 1.1 million followers to his LinkedIn blog. Currently, David advises top executives on AI and personalization.
In this episode, we dive into the ever-evolving world of personalization in business, uncovering the game-changing role of AI in redefining how companies connect with their audiences. Edelman emphasizes the importance of creating customer experiences at scale and the competitive advantage that effective personalization has.
Edelman explores the advantages of personalization, while highlighting the ongoing challenges of overstepping boundaries—a pitfall many of us have encountered firsthand. He shares practical examples of how AI enhances customer interactions and tackles concerns about data privacy and the potential discomfort of overly personalized marketing. The conversation also touches on the challenges marketers face in content creation and the need for more thoughtful, effective communication strategies.
Key Takeaways:
Personalization is about creating customer experiences at scale.
AI enhances personalization by analyzing customer data.
The privacy factor in personalization must be managed carefully.
70% of consumers are comfortable with data use for value.
Speed of learning is crucial for competitive advantage.
Companies often have more data than they realize, but it's fragmented.
AI can help integrate data from various sources effectively.
Successful personalization can lead to increased customer satisfaction.
Content should be bite-sized and easily digestible for consumers.
Empowering customers with their data can enhance their experience.
More About David Edelman:
Check out David Eldelmen's Website
Connect with David Edelman on LinkedIn
Grab a copy of Personalized: Customer Strategy in the Age of AI
Rate, Review, & Follow on Apple Podcasts
If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn!
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE.
This episode of the Duct Tape Marketing Podcast is brought to you by Oracle
Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.