In this episode, Raul delves into why many professionals feel underpaid and reveal the true reason behind it—how you measure value. Discover the importance of changing perceptions and beliefs in your clients, strategies for auditing your value, and the five steps to ensure you focus on transformational results rather than mere services. Learn how to reposition your offerings, attract the right clients, and significantly increase your pricing by aligning it with the value you provide. If you're ready to transform how you charge and what you deliver, this video is for you.
00:23 Understanding Value and Perception
00:45 The Importance of Belief in Sales
01:07 Examples of Perceived Value
02:14 Shifting Your Focus to Transformation
03:38 Five Steps to Audit Your Value
04:29 Aligning Price with Value
05:07 Packaging and Selling Your Process
05:55 The Impact of Proper Pricing
07:27 Communicating and Standing by Your Value
Connect with Raul:
• Work with Raul: https://dogoodwork.io/
• Growth Resources: https://dogoodwork.io/resources
• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/