The Four Paths of Market Expansion (and How to Pick the Right One) with Anastassia Laskey

In this episode of the Do Good Work podcast, I welcome Ana, the founder and President of Ground Control Research. Ana shares her journey and expertise in helping brands and agencies replace assumptions with actionable insights to fuel marketing strategy. We discuss the importance of focusing on core market territories, effective ways to communicate and expand market offerings, and the use of interviews and research to validate business decisions. Ana emphasizes the importance of self-insight along with market insights and provides a practical framework for companies looking to expand strategically. Tune in to learn how to achieve market expansion while mitigating risks and ensuring strategic alignment.

00:17 Ana's Journey and Passion for Challenger Brands
00:51 Deciphering Marketing Strategies for Brands
02:07 Strategic Market Expansion and Offerings
03:47 The Importance of Foundational Market Understanding
05:55 Effective Use of Insights and Research
08:57 Practical Applications and Case Studies
14:14 Tools and Methodologies for Market Research
22:43 The Role of Self-Insight in Business Success

Connect with Anastassia: 
•https://ana.bio/

Connect with Raul: 
• Work with Raul: https://dogoodwork.io
• Growth Resources: https://dogoodwork.io/resources
• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/