In this episode, Raul dives deep into a real-life conversation with a legendary entrepreneur struggling with a failing marketing funnel. Discover why starting from scratch is a mistake and learn how to effectively refresh your marketing efforts by tweaking your front-end elements like messaging, headlines, hooks, and visuals. Get actionable tips to identify and fix issues to ensure your proven processes continue to deliver results. Understand the importance of market perceptions and how varying opinions can impact your strategy. Tune in to optimize your marketing approach without unnecessary overhauls.
00:38 When Marketing Funnels Stop Working
01:09 The Importance of Refreshing Your Creative
02:02 Personal Stories and Market Perception
03:07 Diagnosing Front End vs. Back End Issues
04:07 Strategic Testing and Iteration
Connect with Raul:
• Work with Raul: https://dogoodwork.io/
• Growth Resources: https://dogoodwork.io/resources
• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/