Join Raul as he dives deep into the world of business positioning with Jason Brewer, the founder and CEO of Brolik, who brings over two decades of experience in growth marketing. Jason discusses the ongoing debate between niching down versus maintaining a generalist approach in service-based businesses. Sharing examples from his own journey and insights from the book 'Range,' he talks about the benefits and challenges each strategy presents. Jason also touches on the importance of positioning strategy, risk management, and the impact of generative AI on marketing. Tune in for valuable advice on balancing short-term gains with long-term growth, and how to create focused yet versatile business offers.
00:28 The Importance of Niching Down
01:30 Generalist vs. Specialist Debate
03:02 Business Positioning Strategies
07:30 Balancing Risk and Growth
13:49 Adapting to Market Changes and AI
17:25 Future Vision for Brolik
Connect with Jason:
• LinkedIn: https://www.linkedin.com/in/jasonbrewerbrolik/
Website: http://brolik.com
Connect with Raul:
• Work with Raul: https://dogoodwork.io
• Free Growth Resources: https://dogoodwork.io/resources
• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/