Expanding to a New Market or Service? Review These 3 First
08 May 2025

Expanding to a New Market or Service? Review These 3 First

Do Good Work

About

In this episode, Raul explores three strategic lenses to help you navigate market expansion and innovation. Whether you're entering a new market, launching a new offering, or capturing market share during disruptions, these steps will guide your journey. He dives into identifying historical context, analyzing future scenarios, and grounding decisions in unchanging principles. Learn how to qualify opportunities, assess potential risks and rewards, and make informed decisions to grow your business efficiently. Perfect for bootstrapped entrepreneurs and those using profits for expansion.


00:53 Understanding Historical Context and Qualification

02:23 Forecasting Future Scenarios

03:51 Grounding in Unchanging Principles

04:40 Formulating and Testing Hypotheses


Connect with Raul: 

• Work with Raul: https://dogoodwork.io/

• Growth Resources: https://dogoodwork.io/resources

• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/