Acquiring & Transforming a Traditional Agency to a Modern Marketing Agency With Gledsley Müller

In this episode of the podcast, we feature Gledsley Müller, a business coach and owner of Digivate Digital Marketing, who shares his extraordinary journey from working as a frontend developer to acquiring and transforming that same digital marketing agency. Gledsley discusses the challenges and strategies involved in shifting from traditional agency models to modern, client-focused approaches. Key topics include his experience as a business coach, the intricacies of buying and restructuring an agency, the importance of building strong client relationships, leveraging AI, and the significant cultural shifts within his team. Gledsley also touches on his plans for further specializing his agency and expanding services. Packed with insights and real-world examples, this episode is a must-listen for anyone interested in business development and digital marketing.

00:36 Journey into Agency Ownership

03:55 Transforming the Agency Model

07:44 Sales Training and Cultural Shift

13:47 Restructuring for Success

19:24 Challenging Existing Beliefs

21:03 Restructuring and Successes

23:00 Empowering Through AI

24:34 Embracing Failure for Growth

29:56 Future Plans and Niching Down

Connect with Gledsley: 

• https://ca.linkedin.com/in/gledsleymuller

Connect with Raul: 

• Work with Raul: https://dogoodwork.io

• Free Growth Resources: https://dogoodwork.io/resources

• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/