Using AI-Powered Text Messaging Platform to Scale Interactive Voter Engagement Tom Carroll Convos

Tom Carroll, Co-Founder and CEO of Convos, describes their AI-powered platform for political texting that facilitates, at scale, personalized, two-way conversations between campaigns and voters. This is a significant shift from traditional one-way broadcasting of political texts and ads and can lead to higher engagement and more meaningful actions. Creating a conversational text environment allows voters to ask questions and receive personalized responses, while also providing an opportunity to take the pulse of a targeted group of constituents.

We talk about:

Why actively ask voters to respond to text messages from a campaign Relevant metrics to determine the success of a text campaign Creating the AI knowledge base to provide accurate and controlled information to ensure message consistency Avoiding voter fatigue

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