Why Your Buyers FORGET You: The Psychology Behind Being Remembered

Your buyers aren't ignoring you, they're forgetting you. And there's 140 years of psychology that explains exactly why. 

In this solo episode, Dan breaks down the Ebbinghaus forgetting curve: what it is, why it hits B2B harder than any other discipline, and what it means for the way you run campaigns, manage ad frequency, and show up in the market. 

From LinkedIn ads to long sales cycles to multi-stakeholder buying committees, this episode connects the science of human memory to the real decisions B2B marketers make every day. 

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