Why B2B Marketers Are Getting Paid Media WRONG (And How to Fix It) w/ Adam Holmgren

Most B2B companies running paid media are doing it wrong, not because the channels don't work, but because they're measuring them the wrong way. 

In this episode, Dan is joined by Adam Holmgren, founder of Fibbler, to cut through the noise on paid media in B2B. They cover why chasing leads from LinkedIn is killing your results, how to use retargeting and thought leader ads effectively, and what it really takes to build the kind of brand presence that stays front of mind when buyers are ready to move. 

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