How to Audit AI Visibility the RIGHT Way (and How to Act on the Data)

Website traffic is down, traditional SEO metrics are losing their meaning, and most teams are either not measuring their AEO performance at all or drowning in data they don't know what to do with.

In this solo episode, Dan breaks down how to build an AEO measurement framework that goes beyond vanity metrics. From choosing the right prompts to track, to analysing your citation data for strategic insight, to tying AI visibility to pipeline and revenue, this episode gives you a practical system you can actually use.

Essential listening for B2B marketers trying to make sense of AI search and prove its impact on the business.

HubSpot State of AEO report: https://hubspot-state-of-aeo-report-web-view.lovable.app/ 

How to build an AEO strategy: https://youtu.be/kSM8TvmFAwo

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