How to (Actually) Use Intent Data Effectively - Real Use Cases

Most B2B teams buying intent data are either over-trusting it or barely using it at all. They're treating weak signals as buying intent, spamming entire lists off the back of a topic search, and wondering why response rates look like cold outbound. The tool isn't the problem, the way it's being operationalised is. 

In this episode, Dan and Phil cut through the vendor hype and get into what intent data can and can't actually tell you. They cover first party versus third party intent, the right way to build LinkedIn audiences from intent signals, using company news triggers that map to real buying moments, intent-triggered account reactivation, and how AI prospecting agents are changing the outbound motion, without removing the need for a decent offer. 

Essential listening for any B2B marketer or revenue team trying to get real return from their intent data investment, not just a more expensive cold list. 

Click here to get your free AEO visibility audit

Click here to subscribe to the new Demand Decoded YouTube channel.

Click here to see how we can help you drive demand for your business.