From Effort to Engineering: The New B2B GTM Operating Model That ACTUALLY Scales

Most B2B companies still grow the same way they always have. More headcount, more tools, more effort. Dan and Josh make the case that this model is fundamentally broken.

In this episode, they introduce the eight-stage B2B growth cycle and explore what it means to engineer each stage. From product market fit and messaging through to customer expansion, as a connected, scalable system rather than a collection of manual processes.

They also discuss the risks of ungoverned AI across the revenue life cycle, and why Blend Core was built to solve exactly that problem.

Essential listening for B2B leaders who want predictable, scalable revenue without simply throwing more resource at the problem.

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