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Deep Dive: An Interview with Alissa Magrum and Norm Reitter
11 August 2026

Deep Dive: An Interview with Alissa Magrum and Norm Reitter

Deep Dive Into Water Safety

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Episode Notes

July 30, 2026: Alissa Magrum paddles with Kalani Vierra for Paddle for Life


The conversation focuses on drowning prevention through awareness, collaboration, and data-driven solutions. Alissa Magrum (NDPA) discusses her participation in the Paddle for Life event, a 100-mile paddle around Kauaʻi led by Kalani Vierra, OSB Chief for Kauai, to raise awareness and funds for water safety. Alissa shares both the physical experience and the emotional motivation behind her work, emphasizing that drowning is often overlooked until it directly impacts families


A key theme is that drowning is a global, preventable issue that requires more public attention and everyday conversation


The interview then shifts to innovation, featuring Norm Reitter's Water Ranger program, which uses volunteers and mobile technology to collect real-time data on water conditions, behaviors, and safety equipment. This data helps identify risks, improve placement of resources like rescue tubes and life jackets, and guide prevention strategies


Overall, the discussion highlights:



    The power of community-driven awareness campaigns
    The need for better data to inform prevention efforts
    The importance of collaboration across organizations and regions to reduce drowning rates

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