Jen Donahoe is joined by Joe Ferencz (GameFam) and Stephen Dypiangco (Max Power Gaming) to break down the biggest takeaways from Roblox Developer Conference (RDC) 2025.
The crew digs into Roblox’s massive milestone of 112M DAUs, the 8.5% bump in the developer exchange rate to lure in more professional talent, and the new “ad flywheel” that streamlines campaigns while adding rewarded video into the mix. They also tackle the tricky business of bringing IP into Roblox, how AI is supercharging UGC, and why the company is doubling down on safety with 100+ new tools and policies.
00:18 Roblox's Growth and Platform Dominance
00:51 Overview of RDC 20250
4:39 RDC Vibes and Attendee Insights
09:48 Roblox's Monetization and Developer Payouts
18:21 Advertising and Rewarded Video Innovations
26:29 Brand Integrations and Campaigns on Roblox
28:34 Integration vs Standalone Brand Experience
30:46 Rewarded Video and Its Benefits
32:22 Challenges with Brand Hubs on Roblox
36:26 New IP Platform and Licensing
42:53 AI Tools for Developers and Players
46:11 Roblox Moments: TikTok Meets Roblox
50:38 Safety Measures and Brand Concerns
53:31 Roblox's Growing Influence