Sensor Tower Report 2026 breakdown with Jonathan Briskman. We unpack the biggest mobile app trends 2026 and mobile gaming trends 2026.
We discuss monetization shifts (IAP vs ads), market localization strategies that actually move the needle, and the rise of AI-powered apps changing consumer behavior and competition.
State of Mobile 2026: https://bit.ly/4bvjI2b
Chapters:
02:13 - Downloads plateau, in-app purchase revenue up
07:15 - Apps overtaking traditional gaming in revenue growth
12:05 - US market trends: AI, short drama, social media
15:14 - The rise of generative AI platforms
16:03 - In-app revenue growth comparison: apps vs. games
20:09 - Non-game monetization lessons from successful apps
26:49 - Top performers in downloads and IAP
32:50 - The attention economy
46:05 - The explosion of generative AI content in social media
60:13 - Trends in hybrid casual, hyper-casual, and ad spend efficiency
65:18 - Market barriers and the advantage of existing data for new entrants
73:35 - Investment opportunities
82:29 - Future outlook: differentiation through tailored, niche AI solutions