The sharpest operators in predictive modeling, signal engineering, and post-ATT user acquisition unpack what actually breaks when campaigns scale. This is a dive deep into ROAS curves, attribution loss, modeling vs reality, SKAN-era signal decay, and why UA performance often collapses right when it looks like you’ve cracked growth. A must-read or listen for founders, growth leaders, and UA teams.
links:
www.kohort.io/
Chapters:
02:45 Understanding the ROAS Iceberg: Paid vs. Organic
05:55 Incrementality Testing and Blended ROAS
09:48 Gross vs. Net ROAS: The Misalignment Dilemma
12:49 CPI and LTV Elasticity: Teaching Teams to Adapt
16:42 The New UA Meta: Signals and User Behavior
19:29Collaboration Between UA and Product Teams
22:31 Evolving Strategies in LiveOps and Personalization
26:05 The Evolution of Live Operations in Gaming
31:05 the Single Source of Truth
35:40Key Metrics for User Acquisition Success
42:00Pacing Rules for Effective User Acquisition
45:53The Future of Predictive ROAS and Automation