How brands and creators are fighting for your attention — and your money

This is Hank Green, the cofounder of Complexly. I’m back for my second guest hosting spot here on Decoder while Nilay is out on parental leave. Today, I’m talking with Digitas CEO Amy Lanzi, who runs a major marketing and ad agency. You might remember Amy; Nilay interviewed her for Decoder live at an event in New York City almost a year ago. But Nilay, who runs what might be the last website on Earth, has a very different perspective on the world of digital marketing than I do. So as a career YouTuber, I had a lot of questions for someone in a position like Amy’s. 

Links: 



Digitas unveils new generative AI platform, Digitas AI |  Digitas




Amy Lanzi on steering Digitas through the demands of modern marketing | Sightly




Introducing Reddit Community Intelligence | Reddit




Digitas North America announces Amy Lanzi as CEO | Digitas




Credits:

Decoder is a production of The Verge and part of the Vox Media Podcast Network.

Our producers are Kate Cox and Nick Statt. Our editor is Ursa Wright. 

The Decoder music is by Breakmaster Cylinder.
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