From Commodore to Cloud: AI, PIMs & the Future of Digital Products | Morten Næss (Bluestone PIM)

Welcome back to Deadlines & Detours — the podcast where we explore the real, human stories behind digital transformation.

This week, Matt sits down with Morten Næss, Chief Product & Innovation Officer at Bluestone PIM and Admissions Lead at the MACH Alliance — to talk about nerdy beginnings, smart tech, and the next evolution of AI and product information management.

Together they dive into:

The wild journey from Commodore 64s to cloud-native architecture

How Bluestone PIM grew from Norway to powering global giants like H&M and Sainsbury’s

What “PIM” really means (and why it matters)

Why AI is more than hype — and how it’s reshaping everything from eCommerce to how we work

The difference between Machine Learning, LLMs, and Agents

How to actually prompt for prompting (yes, that’s a thing — and it’s genius)

What the future of work, code, and creativity looks like when we can just talk to our software

Morten also shares his personal side — from music gear and photography to the advice he ignored that could’ve made him a Bitcoin millionaire.

🌐 Learn more:

🔗 Morten Næss on LinkedIn

🔗 Bluestone PIM

🔗 MACH Alliance