Vodafone Idea’s losses are halving and its stores are buzzing. The hard part comes next

For years, Vodafone Idea (Vi) kept losing subscribers.

Since February, that’s stopped, and the company is now pushing hard with unlimited data, family plans and stacked offers, even roping in Shah Rukh Khan.

Its losses are shrinking, AGR dues are falling and margins are at a decade high.

But Airtel and Jio are still growing far faster, and Vi’s market share keeps slipping. In this episode, we look at what’s changed on the ground, the ₹45,000 crore capex plan still awaiting funding, and whether Vi can hold on to the customers it’s winning.

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