Metadata, Maps and Marketing

How to breathe fresh life into your podcast back catalogue using 'unsexy text', and how independent creators can eam up in networks to boost discoverability.

Stephanie Fuccio, host of Geopats Abroad, shares how she intentionally wrapped up her expat podcast four years ago, only to realize its 92 evergreen episodes were still ripe for new listeners. She explains how in one-week she retitled all 92 past episodes, and is now concentrating on polishing show notes and planting engagement cues to continue to resurface past episodes.

Claire and Sam then unpack a stack of platform updates, from clever tricks for resurfacing older episodes to the difference between publishers and networks. Plus, they share an update on native iOS/Android apps, map out Independent Podcast Award nominees with location tags, and invite creators to a live demo of the new TrueFans Network Feed!

In this episode, we explore:

Modernizing Evergreen Audio: Steph shares how she uses AI tools to help cleaned up keywords and update show notes for better search discoverability.The Power of 'Unsexy Text': Why tweaking episode titles and metadata creates real listener connections, and why podcasting often 'forgets itself' by ignoring past episodes.Real Connection over Slippery Downloads: Shifting focus away from misleading download stats towards real community building, lead generation and interactive comments.Resurfacing Gems with Featured Episodes: Claire shares how creators can use the Featured Episode setting in TrueFans to pull back-catalogue episodes right to the top of their feed.Publishers vs. Networks: Sam breaks down how individual creators can join forces into a Network to pool listener numbers and attract bigger sponsors.TrueFans Network Feed Live Demo: A heads-up about Claire and Sam's upcoming live demo on Thursday, October 29th at 5:00 PM UK time (10:00 AM PDT) showcasing how podcasters can cross-promote and build networks together. Reserve your spot here.Native iOS & Android App Update: Answering fan mail from David John Clark, Sam outlines the shift from web apps to native iOS and Android apps, bringing 'liquid content' to CarPlay, Apple Watch and smart TVs by late October.Putting Podcasts on the Map: How TrueFans is using the Podcasting 2.0 Location Tag to map nominated shows for the Independent Podcast Awards, and how hosts can drop their pin in their Creators Dashboard.Marketing Podcasting 2.0: Sam and Claire discuss breaking down the 28 P2.0 tags into digestible steps (Monetization, Discovery, Interactivity) so creators aren't overwhelmed.

Listen to Geopats Abroad here

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Music: How It Is from Ketsa Music