Creators from TrueFans: Showcasing Independent Podcasting
Creators from TrueFans: Showcasing Independent Podcasting
Sam Sethi & Claire Waite Brown

Creators from TrueFans: Showcasing Independent Podcasting

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Championing independent podcasters and their supporters, each episode features an interview with an indie podcaster to talk about their show and how they make it, and which Podcasting 2.0 features could be of use to them to improve discoverability, interactivity and monetisation for their podcast. Co-hosts Claire Waite Brown and Sam Sethi also discuss what's happening in the podcast world that might be of interest and use to independent podcast creators.

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Tiny Payments, Big Stories
24 November 2025

Tiny Payments, Big Stories

Books that change lives and tech that changes podcasting.This time Claire welcomes Rebecca Thandi Norman, the creative force behind the Book Imprint podcast. Rebecca shares the evolution of her show, from the Agatha Christie-focused Tea & Murder to Book Imprint, which explores the profound impact of books on individuals before the age of 25. She delves into her unique approach to guest...
Missions, Metrics and Managing Chapters
09 November 2025

Missions, Metrics and Managing Chapters

Powerful storytelling, innovative documentary production and vital discussions on the future of podcasting metrics.This time, Claire interviews Anna Stoecklein, creator of The Story of Woman, to find out more about her critically acclaimed new documentary series:The Story of Woman: Finding Strength in KenyaA Harrowing Topic, a Powerful Message: Hear how Anna travelled to Kenya to create a...
CVs, Audio Authenticity and Value-for-Value Hosting
27 October 2025

CVs, Audio Authenticity and Value-for-Value Hosting

Are you struggling to break into the media industry or advance your career? David Spencer, who created The Media Mentor brand twenty years ago, shares why he launched The Media Mentor podcast as a powerful audio tool to help people navigate the "mystifying world of recruitment".Episode Highlights You Won't Want to Miss:The Power of Audio: Discover why David, a long-time lover of audio who always...
Cats, Culture and the Cost of Connection
13 October 2025

Cats, Culture and the Cost of Connection

Connecting cats and the creator economy!This time Claire Waite Brown chats with Amanda B, AKA Captain Kitty, the creator and host of the brilliantly inventive and award-winning 6 Degrees of Cats, the podcast that explores deep, cat-themed questions such as 'Are cats cuter than babies?' and 'Did Sir Isaac Newton really create the cat door?'.Amanda shares the frustration of the industry devaluing...
Show Me The Money
29 September 2025

Show Me The Money

Podcasters perplexed at how to turn their passion into profit.Norma Jean Belenky and John Kiernan search out answers to the question, "Where's the money in podcasting?" with their new show PodBiz, dedicated to transparent conversations about podcast monetization across the industry.In this episode of Creators, Norma Jean joins us to discuss how PodBiz explores diverse revenue streams through...
Authenticity Over Auto-Downloads
08 September 2025

Authenticity Over Auto-Downloads

Discoverability and interactivity are significant challenges faced by independent podcasters, as highlighted in this episode's interview with David John Clark of The Late Bloomer Actor podcast, which explores David's creative journey and experiences in podcasting. In this chat David challenges conventional wisdom about podcast metrics. 'Download numbers do not mean they are listeners', he points...
Creative Energy in Independent Podcasting
25 August 2025

Creative Energy in Independent Podcasting

Independent podcasting is where the industry's creative energy truly thrives, bringing fresh ideas and unique voices to the forefront.The discussion around this energy takes centre stage in our conversation with Frank Racioppi, founder of Ear Worthy – a publication dedicated to championing indie podcasts in an increasingly corporate landscape. Frank shares his fascinating journey from longtime...
Crafting Credibility Through Podcasts
04 August 2025

Crafting Credibility Through Podcasts

How can podcasting help you to establish credibility and craft an authentic personal brand?Our guest podcaster is Christine Gritmon, host of Let's Talk About Brand.After building "a fantastic audience of peers" who weren't hiring her for social media strategy but wanted to develop their own personal brands, Christine pivoted her focus—a decision that transformed her business. With a journalist's...
Screens, Stereotypes and Standards
14 July 2025

Screens, Stereotypes and Standards

Your digital world is uniquely yours – a personalized reality shaped by the mysterious forces of algorithms that decide what you see online. But have you ever wondered why your feed looks nothing like your friend's, despite similar interests?Matt Watts' fascinating podcast Watts On Your Screen explores this digital divergence through conversations with people navigating their own algorithmic...
Time to Plan
07 July 2025

Time to Plan

Highlighting the ways independent creators can connect with audiences and potentially monetize their work while maintaining creative control, join us this week for inspiration and practical guidance for envisioning – and manifesting – your creative potential over the next decade.In this episode, award-winning podcaster Tricia Duffy reveals how long-term planning can transform your creative life...