About
In this episode of Creative Coordinates, we sit down with Michael Montella, the first-time founder of Yeoman - a bold new marketplace connecting America’s farms directly with local food businesses and consumers.
We explore:
• The origin story behind Yeoman and the “Farmazon” concept
• Why he’s focused on B2B2C and P2P logistics
• What it’s like raising $600K with no prior startup experience
• How Yeoman hopes to reverse a system where farmers earn less than 14 cents per grocery dollar
• The power of small, local farms — and why U.S. agriculture is overdue for a refresh
• Why furniture making might be his secret backup career
Plus:
🚀 A Rocket Round full of farmer’s markets, Moby Dick, coffee shop plug-ins, and big founder energy.
📍 Recorded at WSA Podcast Studio, NYC
We explore:
• The origin story behind Yeoman and the “Farmazon” concept
• Why he’s focused on B2B2C and P2P logistics
• What it’s like raising $600K with no prior startup experience
• How Yeoman hopes to reverse a system where farmers earn less than 14 cents per grocery dollar
• The power of small, local farms — and why U.S. agriculture is overdue for a refresh
• Why furniture making might be his secret backup career
Plus:
🚀 A Rocket Round full of farmer’s markets, Moby Dick, coffee shop plug-ins, and big founder energy.
📍 Recorded at WSA Podcast Studio, NYC