17 July 2025

S11 Bonus: Evan Henshaw-Plath (aka Rabble), Rabble Labs & Verse

Code Story: Insights from Startup Tech Leaders

About

Evan Henshaw-Plath, also known as Rabble, was born in Berkeley while his Mom was a student. His parents were hippies, and he grew up near Silicon Valley, which gave him access to work with startups as early as High School. He founded Odeo, which eventually became Twitter. He got the name Rabble cause it was founded by three Evan's, which didn't work - so he went with his online nickname. He has a cool track record of working not only on Twitter, but Flickr, Palm, and other big names. He lives in New Zealand, enjoying all the outdoor activities, and participates in activism in digital rights and environmentalism. Being a Vegetarian, he admits that his comfort food is Mexican cuisine, which he doesn't get a lot of in the land of the Kiwis.

Rabble was disappointed when Twitter shut down its open app capabilities. He wanted something like Twitter, but built to where someone couldn't take away his access. He started to dig into protocols, and eventually landed in San Francisco to tell his friends that he was going to make social media work like email and messaging.

This is the creation story of Rabble Labs & Verse.