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TurboTax Losing Customers Over Price, Thomson Reuters Builds Own AI
02 September 2026

TurboTax Losing Customers Over Price, Thomson Reuters Builds Own AI

The Accounting Podcast

About

Can AI make tax prep cheaper without replacing the experts behind it? Hector Garcia joins Blake and David to unpack Intuit’s TurboTax pricing pressure, QuickBooks’ push into the mid-market, and whether AI-powered services are a bridge to automation. They also examine Thomson Reuters’ proprietary tax-and-legal AI model, Relate’s $100 million raise, and a student’s unusual path onto the New Mexico Board of Accountancy.

Sponsors
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Savant Labs - http://accountingpodcast.promo/savant


Chapters
    (00:00) - TAP 503
    (02:47) - Intuit earnings overview
    (03:52) - Meet Hector Garcia
    (04:40) - Intuit stock and AI fears
    (07:57) - TurboTax pricing pressure
    (11:34) - TurboTax Live strategy shift
    (16:12) - TurboTax Live vs firms
    (19:47) - AI plus human bridge
    (22:13) - QuickBooks Free and Light
    (25:54) - Thomson Reuters builds LLM
    (30:29) - Trust security and ownership
    (34:16) - Vertical models disrupt giants
    (35:18) - Copilot partnership pitch
    (36:51) - Bulk AI Adoption
    (38:59) - Rillet Unicorn News
    (39:21) - Workday Buyout Math
    (40:50) - Switching Costs Reality
    (43:12) - Intuit Versus Rillet
    (45:26) - How Rillet Wins
    (48:18) - AI Spend Line Item
    (51:15) - Stripe Buys OpenRouter
    (53:22) - Reframe Conference Pitch
    (56:01) - Pablo Pledgebar Cautionary
    (57:08) - Britton Joins Board
    (01:01:37) - Student View On PE
    (01:04:57) - Education And AI Concerns
    (01:09:33) - Board Dynamics Explained
    (01:12:12) - Regulation Priorities
    (01:15:13) - Wrap Up And CPE
 


Show Notes

Intuit Reports Fourth Quarter and Full Year Fiscal 2026 Results; Sets Fiscal 2027 Guidance

https://investors.intuit.com/news-events/press-releases/detail/1320/intuit-reports-fourth-quarter-and-full-year-fiscal-2026-results-sets-fiscal-2027-guidance

Thomson Reuters Leverages its World-Class Data Assets to Launch Its Own Frontier Model

https://www.thomsonreuters.com/en/press-releases/2026/august/thomson-reuters-leverages-its-world-class-data-assets-to-launch-its-own-frontier-model

Rillet Raises $100 Million Series C at $1 Billion Valuation, Becomes Unicorn

https://techcrunch.com/2026/08/19/rillet-raises-100m-series-c-at-1b-valuation-2-years-after-emerging-from-stealth/

Silver Lake Eyes $51 Billion Workday Take-Private in Mega Software Deal

https://www.axios.com/2026/08/14/silver-lake-workday-take-private

Stripe Agrees to Acquire OpenRouter to Help Businesses Optimize Token Routing and Usage

https://stripe.com/newsroom/news/stripe-agrees-to-acquire-openrouter

From Accounting Major and Frat Brother to Suspected of Being Penn State's Largest Drug Dealer

https://www.nbcnews.com/news/us-news/penn-state-agostino-abbatiello-drug-scheme-rcna593041

Accounting Student Appointed to the New Mexico Public Accountancy Board

https://news.unm.edu/news/accounting-student-appointed-to-the-new-mexico-public-accountancy-board


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Get in Touch

Thanks for listening and the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary. Find us on Facebook and Instagram. If you like what you hear, please do us a favor and write a review on Apple Podcasts or Podchaser. Call us and leave a voicemail; maybe we'll play it on the show. DIAL (202) 695-1040.


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Transcripts

The full transcript for this episode is available by clicking on the Transcript tab at the to...