About
Kat and Ian are back—and this time, they’ve brought in Steve Guillman, Cisco’s US Distribution Partner Sales Leader and the mastermind behind (joking) Cisco's new partner program, Cisco 360. Together, they unpack what partner programs are, why we should care and the buzz around Cisco’s big partner program update, tossing out the jargon and serving up the real story (we think).
Curious why Cisco decided to revamp a 25-year-old program? Wondering if all this change is actually a good thing? Steve lays it all out—from why partners should care, to how Cisco 360 is designed to reward partners for the awesome work they’re already doing (yes, there’s a little math, but we promise it’s worth it).
You’ll get honest takes, a couple of groan-worthy analogies (grocery stores, anyone?), and the kind of channel banter that only comes from years in the trenches. If you’ve ever wondered what really goes on behind the scenes with Cisco’s partner programs—or just want to hear someone explain this to Kat “like she's five”—this episode’s for you.
Want to support the show (and keep the analogies coming)? Check out Cisco’s solutions for small and medium businesses: https://www.cisco.com/site/us/en/solutions/small-business/index.html
Curious why Cisco decided to revamp a 25-year-old program? Wondering if all this change is actually a good thing? Steve lays it all out—from why partners should care, to how Cisco 360 is designed to reward partners for the awesome work they’re already doing (yes, there’s a little math, but we promise it’s worth it).
You’ll get honest takes, a couple of groan-worthy analogies (grocery stores, anyone?), and the kind of channel banter that only comes from years in the trenches. If you’ve ever wondered what really goes on behind the scenes with Cisco’s partner programs—or just want to hear someone explain this to Kat “like she's five”—this episode’s for you.
Want to support the show (and keep the analogies coming)? Check out Cisco’s solutions for small and medium businesses: https://www.cisco.com/site/us/en/solutions/small-business/index.html