The AI Authority Gap | Chris Malta's EBiz Insider Podcast
04 January 2026

The AI Authority Gap | Chris Malta's EBiz Insider Podcast

Chris Malta's EBiz Insider Podcast

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Somewhere along the way, a whole bunch of sellers decided that publishing content was the same thing as building authority. If the blog keeps updating and the AI dashboard says "12 posts generated," it must be working. Right?

That's like assuming you're in great shape because you own a treadmill.