January Is Almost Here | Chris Malta's EBiz Insider Podcast

December thirty first has a strange energy to it.

People talk about reflection. Closure. Fresh starts. New intentions. All of that sounds responsible, but none of it fixes a business. It just makes people feel better for a night.

Selling online doesn't care that it's New Year's Eve. Your ecommerce business doesn't pause, reset, or magically realign because the calendar flips at midnight.