[HSK 5] 竞品分析入门课 - Introduction to Competitor Analysis

Zhao Qiang teaches David how to conduct competitor analysis: collecting information about competitors’ prices, channels, and reputation to identify opportunities for differentiation.

竞品分析入门课 - Introduction to Competitor Analysis [HSK 5]Download the app here:

Chinese Short Dialogue | App StoreChinese Short Dialogue | Google Play

Available in 8 languages on the app:

Chinese Listening | 중국어 리스닝 | 中国語リスニング | Аудирование по китайскому языку | Nghe tiếng Trung | Mendengarkan bahasa Mandarin | Escucha en chino | การฟังภาษาจีน | Chinesisches Hören | Écoute du chinois | Ascolto cinese | Audição em chinês | चीनी सुनना | الاستماع إلى اللغة الصينية

《English Translation》

赵强: David, today I’m going to teach you how to conduct competitor analysis. It’s a basic skill for anyone in the marketing department.
大卫: That’s great! Manager Zhao, what exactly should we analyze?
赵强: There are three main things to look at: competitors’ product prices, promotional channels, and user reviews. Simply put, “Know yourself and know your enemy, and you will never lose a battle.”
大卫: My mother has said that too! It’s from The Art of War, isn’t it? I didn’t realize that principles of warfare could also be applied to business.
赵强: That’s right. The business world is like a battlefield. First, collect information on three competitors. You can check their official websites, social media, and user reviews on e-commerce platforms.
大卫: Got it. What should I do next after collecting the information?
赵强: Make a comparison table and identify each company’s strengths and weaknesses. The key is to find areas where the competitors haven’t done well—that’s our opportunity.
大卫: I see! So it’s not just about looking at what others have done, but finding room to differentiate ourselves, right?
赵强: Exactly—you catch on quickly. Send me the report by Friday. If you do a good job, I’ll have you join the next project meeting.
大卫: Thank you, Manager Zhao. I’ll make sure to do it carefully!