About
On this episode of ChaiNet, we sit down with Shray Arora, CEO of Helium, an AI platform that personalizes D2C storefronts in real time.
Shray is a McKinsey alum and a Forbes 30 Under 30. His customers include Noise and Marks & Spencer. His argument: the leak is not in your ads. It’s your store.
We talk about what it costs when every visitor sees the same homepage, the signals most people never look at, and when personalisation becomes manipulation.
If you’re still spending more on traffic instead of fixing the leak, this one’s for you.
Listen to Shray Arora on ChaiNet now
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