14 July 2026
"I Never Took Their Money!" Why Some Manufacturers Tried to Blacklist this "Car Mom" | Kelley Stumpe, Founder & CEO at The Car Mom
Car Dealership Guy Podcast
About
Today I'm joined by Kelley Stumpe, Founder & CEO at The Car Mom.
She has built the largest online following of car-buying moms in the country, and she has never taken a dollar from a manufacturer to do it.
That refusal has gotten her blacklisted from press events and cut off from loaner cars, but it has also made her the most trusted voice family car shoppers turn to.
Topics:
04:00 The Most Car Seat-Friendly SUV.
06:30 Selling To Women Isn't Different.
09:30 The Seven-Door Car Parents Want.
11:30 Salespeople Know Nothing About Cars.
20:30 The Free Event That Drives Business.
27:10 Why Kelley Stays Undisputed.
41:15 The 100,000-Mile Secret.
This episode is brought to you by:
1. Digital Dealer – Join dealership leaders from across the country for two days of expert-led education, practical AI strategies, networking with industry peers, and hands-on access to the latest products and solutions. September 22–23 in Detroit. Register today here.
2. Podium - If your AI isn’t driving real outcomes, it’s time to take a closer look @ here.
3. CDG Marketplace — Get peer-validated reviews and real-world intel on every major dealership technology provider, all from verified dealers inside the CDG Platform. Visit @ here.
Check out Car Dealership Guy’s stuff:
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Industry job board ➤ http://jobs.dealershipguy.com
Dealership recruiting ➤ http://www.cdgrecruiting.com
Fix your dealership’s social media ➤ http://www.trynomad.co
Request to be a podcast guest ➤ http://www.cdgguest.com
For industry vendors:
Advertise with Car Dealership Guy ➤ http://www.cdgpartner.com
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Request to be a podcast guest ➤ http://www.cdgguest.com
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Everything else ➤ dealershipguy.com
She has built the largest online following of car-buying moms in the country, and she has never taken a dollar from a manufacturer to do it.
That refusal has gotten her blacklisted from press events and cut off from loaner cars, but it has also made her the most trusted voice family car shoppers turn to.
Topics:
04:00 The Most Car Seat-Friendly SUV.
06:30 Selling To Women Isn't Different.
09:30 The Seven-Door Car Parents Want.
11:30 Salespeople Know Nothing About Cars.
20:30 The Free Event That Drives Business.
27:10 Why Kelley Stays Undisputed.
41:15 The 100,000-Mile Secret.
This episode is brought to you by:
1. Digital Dealer – Join dealership leaders from across the country for two days of expert-led education, practical AI strategies, networking with industry peers, and hands-on access to the latest products and solutions. September 22–23 in Detroit. Register today here.
2. Podium - If your AI isn’t driving real outcomes, it’s time to take a closer look @ here.
3. CDG Marketplace — Get peer-validated reviews and real-world intel on every major dealership technology provider, all from verified dealers inside the CDG Platform. Visit @ here.
Check out Car Dealership Guy’s stuff:
For dealers:
CDG Circles ➤ https://cdgcircles.com/
Industry job board ➤ http://jobs.dealershipguy.com
Dealership recruiting ➤ http://www.cdgrecruiting.com
Fix your dealership’s social media ➤ http://www.trynomad.co
Request to be a podcast guest ➤ http://www.cdgguest.com
For industry vendors:
Advertise with Car Dealership Guy ➤ http://www.cdgpartner.com
Industry job board ➤ http://jobs.dealershipguy.com
Request to be a podcast guest ➤ http://www.cdgguest.com
Car Dealership Guy Socials:
X ➤ x.com/GuyDealership
Instagram ➤ instagram.com/cardealershipguy/
TikTok ➤ tiktok.com/@guydealership
LinkedIn ➤ linkedin.com/company/cardealershipguy
Threads ➤ threads.net/@cardealershipguy
Facebook ➤ facebook.com/profile.php?id=100077402857683
Everything else ➤ dealershipguy.com