From Swifties to Socialists: How Fan Culture Is Remaking Political Campaigns

Wired senior writer Makena Kelly joins Eric Wilson to unpack how online fandom culture—the same energy that drives Swifties and K-Pop fans—is now fueling political movements. Through the lens of Zohran Mamdani's New York City mayoral campaign, Kelly reveals why young voters aren't just supporting candidates anymore—they're creating fan cams, remixing rally speeches into songs, and building participatory communities around policy issues. 

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