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We break down why “crowded” is usually a clarity problem, not a competition problem, then map the difference between a podcast category and a real niche.
We also study five popular business story shows to prove how audience, format, tone, and payoff make similar topics feel completely different!
Read Jordan's mention in the WSJ: Why People Who Listen To Podcasts Are Suddenly Feeling Left Out
Topics discussed:
• Defining category versus niche through audience, format, tone, and promise
• Using promise and payoff to stop sounding generic
• Reframing "oversaturation" as "demand" and "popularity"
• What makes shows fade into the background, from unclear positioning to recycled guest circuits
• Case study breakdowns of business story podcasts and how each one niches down
• Practical steps to write down and refine your niche over time
PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews
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- Send us Fan MailTweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPods
Thanks for listening and Keep Podcasting!