Part 4 How Kim Lato of Kimstore Turned Gadget Buyers into Lifelong Customers

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In this episode, we dive into the mindset needed to stop thinking only about quick sales and start building real relationships that people remember. We also discuss how seasonal products become easier to sell when they answer a real need at the right time. Kim shares insights about choosing the right platform depending on the product, and why TikTok works well as a discovery channel, especially for food and non-food brands trying to reach new audiences quickly. The episode highlights the importance of understanding customer behavior instead of simply following trends. Another important part of the conversation is about building strong relationships with suppliers. Kim explains how trust and good communication with suppliers can lead to better support, including longer payment terms that help businesses grow and manage cash flow better. Join us to learn practical insights about customer loyalty, selling with purpose, choosing the right platform, and building strong business relationships that last. Tune in now!

Highlights of the episode:

- Selling seasonal products with purpose : Why seasonal products work better when they answer a real customer need.

- Using TikTok for product discovery : How TikTok helps food and non food brands reach people who are already looking for something new.

- Understanding what customers really need : Why knowing your customers matters more than simply following what is trending.

- Building strong supplier relationships : How good relationships with suppliers can help with support, trust, and longer payment terms.

Who is Mommy Negosyo?

Myrna “Mommy Negosyo” Tam-Natividad is the first-ever Female Entrepreneur of the Year Awardee of the Department of Trade and Industry in Zamboanga City for 2017 and the prime developer of Grow Your Business, Pinoy! Roadmap® (GYBP! Roadmap®). She was also chosen as one of the 100 Most Influential Filipinas in 2018 by the Global Association of Women called Filipina Women's Network based in the US.

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