
Part 3 How Kim Lato of Kimstore Turned Gadget Buyers into Lifelong Customers
Business Pinoy Podcast with Mommy Negosyo
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In this episode, we sit down with Kim Lato of Kimstore to talk about what really builds long-term customer loyalty. Kim shares that there is no magic formula in business, especially when it comes to building a strong team and brand. What matters is making sure people understand why the company exists. When a team understands the mission, they naturally care more about the customers, the work, and the brand itself. We also talk about the importance of setting standards, not just expectations. Kim explains how Kimstore built its values around TECH — Trust, Empathy, Commitment, and Hard Work. From answering customer chats to handling live selling, every part of the business is guided by these values. The conversation also highlights how leadership is not only about managing people, but about helping the team understand the deeper purpose behind what they do every day. Join us to learn how strong values, clear standards, and genuine customer care can help turn simple buyers into lifelong supporters of your brand. Tune in now!
Highlights of the episode:
- Why the brand’s purpose matters : A team can care more when they understand why the business exists.
- Setting standards in the team : Kim talks about guiding the team with clear values, not just giving instructions.
- Building values around TECH : Trust, Empathy, Commitment, and Hard Work became the foundation of how Kimstore serves people.
- Making every customer touchpoint matter : From chats to live selling, every interaction should reflect what the brand stands for.
Who is Mommy Negosyo?
Myrna “Mommy Negosyo” Tam-Natividad is the first-ever Female Entrepreneur of the Year Awardee of the Department of Trade and Industry in Zamboanga City for 2017 and the prime developer of Grow Your Business, Pinoy! Roadmap® (GYBP! Roadmap®). She was also chosen as one of the 100 Most Influential Filipinas in 2018 by the Global Association of Women called Filipina Women's Network based in the US.
Empowering 10,000 Pinays like you to become successful business builders!
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