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E296 - Chris Dierkes from Novig
18 June 2026

E296 - Chris Dierkes from Novig

Business of Betting Podcast

About

On this episode of the Business of Betting Podcast, Jeff Edelstein sits down with Chris Dierkes, Head of Trading at Novig, to discuss exchange-based betting, prediction markets, bankroll management, and the future of the sports betting industry. 


 


Hear them discuss:



    Why Chris believes betting exchanges provide better value for consumers through tighter pricing, lower fees, and increased flexibility
    The differences between traditional sportsbook cash-out features and exchange trading, and why bettors should understand the hidden costs involved
    Whether exchanges are actually safer and more consumer-friendly than sportsbooks despite the learning curve for new users
    Novig’s strategy for competing with prediction market leaders like Kalshi and Polymarket in an increasingly crowded marketplace
    The challenge of convincing recreational bettors to prioritize price and value over promotions, bonuses, and brand familiarity
    How Chris uses the Kelly Criterion to manage risk and determine position sizing when betting with significant edges
    The thought process behind placing million-dollar wagers and why bankroll management matters more than headline bet sizes
    Lessons learned from building a betting operation, scaling a bankroll, and overcoming the limitations imposed by traditional sportsbooks
    The regulatory uncertainty surrounding prediction markets and how potential Supreme Court involvement could shape the industry's future
    Why Chris chose to move from professional betting into exchange operations, and what he sees as the biggest opportunities ahead for market-based wagering

 


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