
#170 - Jamie Cochran - Jocko Willink's Secret Weapon on Extreme Ownership & Creating Leaders (Encore Episode)
Built Not Born
POWER QUOTE:
"You are doing your team a disservice if you are not putting them in a position to lead. If you are not giving them those opportunities to solve problems, to come up with solutions, to come up with plans and then go execute on those plans, you are not creating a team that can function without you." - Jamie Cochran๐บ Watch the Full Episode
Jamie Cochran, Chief Operating Officer of Echelon Front, shares her incredible journey from working in higher education to becoming a leadership expert alongside Navy SEALs Jocko Willink and Leif Babin. Jamie he breaks down the core principles of Extreme Ownership and reveals how these battle-tested leadership concepts apply to business, family, and personal growth.
๐ฏ Key Takeawaysโ How Jamie went from part-time admin to COO in 9 years using an "experiment mindset"
โ The four core beliefs of leadership that transform organizations
โ Why "Cover and Move" is really about building relationships and teamwork
โ The power of the "Read Back" technique for clear communication
โ How to master "Prioritize and Execute" when overwhelmed with multiple priorities
โ Why Decentralized Command creates stronger leaders at every level
โ The barriers to Extreme Ownership and how to overcome them
โฐ Timestamps[00:01:45] ๐ฏ Jamie's journey from SDSU to Echelon Front COO
[00:06:30] ๐งช The "experiment mindset" - giving yourself one year to assess
[00:11:15] ๐ฅ Leadership definition: "Any human being who interacts with other human beings"
[00:14:20] ๐ค Cover and Move - Building relationships through reciprocal trust
[00:19:45] ๐ Simple - The Read Back technique for clear communication
[00:24:10] ๐ฏ Prioritize and Execute - Detaching from emotions to see clearly
[00:29:35] ๐ถ "Relax, Look Around, Make a Call" - The power of stepping back
[00:34:50] ๐ Decentralized Command - Empowering everyone to lead
[00:41:20] ๐ช Extreme Ownership - The barriers and how to overcome them
[00:47:15] ๐ฉโ๐ผ Women in leadership - Natural advantages and self-imposed barriers
[00:52:30] ๐๏ธ Hiking for mental clarity and detachment
[00:55:45] ๐ฅ Jamie's Jiu-Jitsu journey and earning her blue belt
[01:01:10] ๐ก Final advice: "Stop making excuses and start taking ownership"
๐ฅ Power Quotes๐ฌ On Leadership:
"Leadership is truly how we solve every single problem or challenge we face in our life, business, or in our personal lives. Leadership can guide us to solving those problems and challenges."
๐ฌ On Taking Ownership:
"The reality is that fear is completely unfounded. If I give you two options of people to work with - one who casts blame and makes excuses, or someone who steps up and says 'This is my fault, here's how I'm gonna solve it' - anyone would rather work with the person taking ownership."
๐ฌ On Communication:
"I wanna get a read back so that I can make sure I communicated effectively and I didn't miss anything important. When I put that on me and show them this is a test for me, if they can give me a read back and we are aligned, I can say go execute."
๐ฌ On Detachment:
"Look for every opportunity in your day to detach. The better we get at detaching in the small, insignificant ways, the more equipped we're going to be to detach when the time comes...