19 March 2026
74. Maialen Cazenave: Co-Director of Global Organization for Agricultural Robotics
Brash Ag
About
How did pioneering agtech manufacturer Niao take a need for a demo day and end up launching a global accelerator for farm robotics? How has a rebrand from FIRA to Gofar opened up new opportunities to expand the organisation?
This week Ray and Kit speak to Maialen Cazenave Co-Director at the Gofar - Global Organisation for Agricultural Robotics. Maialen explains her background and how she found her way to agriculture from a non-farming background, leveraging her business skills and education to become a leader at Gofar.
Maialen explains how Gofar is looking to deliver more value to farmers, growers and machinery manufacturers through a world wide tour aimed at developing and encouraging peer to peer conversations. With events such as Lamma, EMIA and Agritechnica becoming more about technology and automation, how is Gofar differentiating itself in a constantly evolving industry?
With a front seat at the bleeding edge of commercialisation of innovation, Maialen is well placed to provide the co-hosts with some of her hot takes for new and emerging technologies in agritech. Will smart irrigation tech start to emerge as the climate changes? Will AI and data management become the new killer feature for autonomous systems on farms? Is harvesting the next big opportunity for agritech innovators and engineers to exploit?
This week Ray and Kit speak to Maialen Cazenave Co-Director at the Gofar - Global Organisation for Agricultural Robotics. Maialen explains her background and how she found her way to agriculture from a non-farming background, leveraging her business skills and education to become a leader at Gofar.
Maialen explains how Gofar is looking to deliver more value to farmers, growers and machinery manufacturers through a world wide tour aimed at developing and encouraging peer to peer conversations. With events such as Lamma, EMIA and Agritechnica becoming more about technology and automation, how is Gofar differentiating itself in a constantly evolving industry?
With a front seat at the bleeding edge of commercialisation of innovation, Maialen is well placed to provide the co-hosts with some of her hot takes for new and emerging technologies in agritech. Will smart irrigation tech start to emerge as the climate changes? Will AI and data management become the new killer feature for autonomous systems on farms? Is harvesting the next big opportunity for agritech innovators and engineers to exploit?