Episode 14: "Branding Bud: The Commercialization of Cannabis" with Mark Faicol, Brand Manager at Pabst Labs.

Join me, David Paleschuck, author of the first book on cannabis branding, “Branding Bud: The Commercialization of Cannabis” and my guest, Mark Faicol, Brand Manager at Pabst Labs – maker of the cannabis-infused beverage from Pabst Blue Ribbon. Listen in to learn more about how the hipster beer brand entered the cannabis-infused beverage market and what it's doing to gain market share.