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Instagram's CEO just admitted the platform lost the war against AI slop and says the only solution left is making creators cryptographically fingerprint their content to prove it's real—basically giving up on detecting fakes and forcing humans to prove they're human instead. His actual advice to creators right now is to make your content deliberately uglier and more imperfect because polish has become suspicious, which is insane when you realize Instagram literally built its empire on flattering imagery. Meanwhile Meta is on the committee building authentication standards while simultaneously developing AI generation tools, so they're creating the problem and selling you the solution in the most Silicon Valley move possible.