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Google built a video AI that can already generate long-form clips and then deliberately shipped it capped at 10 seconds, not because the model can't do more, but because the pricing, compute costs, and liability exposure around longer video aren't figured out yet. The "most users won't want longer videos" explanation sounds like product strategy, but it's really a placeholder while Google works out what this thing actually costs to run at scale and who's legally responsible when a verified user deepfakes someone. The real story from Google I/O isn't the capability, it's that the capability race everyone's covering is just the warmup, and the actual competition starts when the cap lifts.