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Satisfy x Adidas: Who Won the Circle Pit Backlash?
28 July 2026

Satisfy x Adidas: Who Won the Circle Pit Backlash?

Borderlands Trail and Ultra Running

About

The Satisfy x Adidas collaboration became one of the loudest moments in running, but almost none of the conversation was about the shoe. It became a fight over price, fashion, authenticity, and what running culture is supposed to protect.

Josh and Inky Steve look at what the collaboration actually did, why Adidas seemed to gain all the upside while Satisfy absorbed the backlash, and what the circle pit revealed about how tribal running has become.

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