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Where Are You Losing Equity? It's a common misconception that cutting costs and tightening budgets is the best way to prepare for a sale. However, as Paul Curtiss explains, this approach can actually have the opposite effect. By investing in hiring executives and upgrading equipment and technology, you not only improve your business's performance now but also set yourself up for greater success in the future. Learn how these strategic add backs can help you retain equity and secure a higher sale price.