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La Liga North America's Nicolas Garcia Hemme on the Premier Spanish League
23 October 2026

La Liga North America's Nicolas Garcia Hemme on the Premier Spanish League

Bloomberg Business of Sports

About

Join host Vanessa Perdomo, Michael Barr, and Randall Williams for a look at some of the latest headlines and stories in the business of sports.

This week's show features:

-Liam Parker, F1 Chief Communications and corporate relations officer, on what helped solidify Austin as a true stand out on the F1 Circuit.

-Nicolas Garcia Hemme, Managing Director of La Liga North America, on La Liga, the premier Spanish league.  He discusses the league’s ambition and why the US is such a big target audience for them is.

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