Core Values — The Non-Negotiables That Define You”
Beyond The Truck Podcast with Jerry Curl
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Talent fades. Motivation fluctuates. Core values endure.
In this episode, we lock in Step 3 of the 2026 Blueprint—defining the core values that govern how you show up when life applies pressure. Core values are not slogans or words on a wall; they are decision filters, behavior standards, and identity anchors. For professional drivers and high-demand lives, values remove decision fatigue, stabilize discipline, and create trust—internally and externally. In this 30-minute episode, you’ll learn how to identify your true core values, align them with your daily behavior, and use them as non-negotiables to protect your health, leadership, family, and legacy—one day at a time.
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