E106: CJ Hetherington (Limitless): Prediction Markets, the World Cup & Crypto's Next Decade

In this episode, we cover CJ Hetherington's path from a self-taught teenager trading crypto in the UK's Lake District to Co-Founder and CEO of Limitless, one of the fastest-growing prediction market platforms built on Base.

CJ walks through his early builds - a gamified NFT protocol, the Atlantis World metaverse — and how a chance conversation led him and his Ukrainian co-founder to raise crypto donations for humanitarian aid within hours of the full-scale invasion, eventually hosting a hackathon inside a bomb shelter with Vitalik Buterin. From there, he traces Limitless's founding in late 2023, why staying outside the Polymarket/Kalshi duopoly has been an advantage, the CFTC review process for US market entry, and why he sees institutional hedging — not sports betting — as the real endgame for prediction markets. We close on what Limitless saw in the data during the World Cup and CJ's read on where the broader crypto market is headed next.

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